advertising

What is the company?
Playstation

Who is the target audience:
16 to 32

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action and humor

How were camera shots and editing used to enhance the message?
fast editing, bad continuity, quick shots

What is the slogan/message for the company?
live in your world play in ours

Was the message effective? Why or why not?
no i dont really like to play football video games


What is the company?
Budweiser

Who is the target audience:
21+ males, females like horses

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, horse lovers
How were camera shots and editing used to enhance the message?variety of shots, instant replay

What is the slogan/message for the company?just the company name

Was the message effective? Why or why not?
No because I cant even drink their product but I liked the horses!



What is the company?
Chysler

Who is the target audience:
Women

What persuasive method used (humor, action, celebrity, human interest, etc.)?Celebrity Celion Deon

How were camera shots and editing used to enhance the message?
Black and white, eligant, smooth

What is the slogan/message for the company?
Drive and love

Was the message effective? Why or why not?
Not for me because I dont like those type of cars but if someone did like those cars then this commercial is good because it pumps you up about it.


What is the company?
Pepsi Twist

Who is the target audience:
Pepsi drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrities, the Osborns

How were camera shots and editing used to enhance the message?
Bad continuity, bad zipper shot

What is the slogan/message for the company?
Pepsi twist, its a new twist on a great thing

Was the message effective? Why or why not?
No, it sounds gross, bad advertising



What is the company?
Fed ex

Who is the target audience:
People who send mail

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor

How were camera shots and editing used to enhance the message?Box magically opened in like 2 seconds

What is the slogan/message for the company?
So good at his job that he didnt open the package for 5 years while he was stranded, he delivered the package and there was everything he would have needed

Was the message effective? Why or why not?
Yes because it was funny and caught my attention


What is the company?
Dodge

Who is the target audience:
Guys

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor

How were camera shots and editing used to enhance the message?Quick and moving

What is the slogan/message for the company?
Grab life by the horns

Was the message effective? Why or why not?
I dont like dodge trucks, im a chevy girl.


What is the company?
Gatorade

Who is the target audience:
Basketball players, be like mike.

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrities

How were camera shots and editing used to enhance the message?Celebrity look alike

What is the slogan/message for the company?
Is it in you

Was the message effective? Why or why not?
Yes it will make me good at Basketball :)


What is the company?
ESPN sports center

Who is the target audience:
Mostly male

What persuasive method used (humor, action, celebrity, human interest, etc.)?Joe Montana-celebrities

How were camera shots and editing used to enhance the message?
 frantic camera shots, close ups, wide shots

What is the slogan/message for the company?
This is Sports Center

Was the message effective? Why or why not?
No, it was hard to follow


What is the company?
h&r block, tax service

Who is the target audience:
Adults

What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, he would never shave his beard, hes always had one

How were camera shots and editing used to enhance the message?
Frantic shots

What is the slogan/message for the company?
Double Check

Was the message effective? Why or why not?No because i dont need to pay taxes yet.


What is the company?Budlight

Who is the target audience:21+

What persuasive method used (humor, action, celebrity, human interest, etc.)?Humor

How were camera shots and editing used to enhance the message?


What is the slogan/message for the company?
Great taste that will never fill you up or let you down
Was the message effective? Why or why not?

Final Video

http://www.youtube.com/user/alibabydoll?feature=mhum



:)

Camera Technique Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
C - Camera
T - Tape
T - Tripod
M - Microphone (Hang loose symbol away)
H - Headphones
P - Power(Ac adaptor or battery)
L - Lights (Camera light, floor light, natural lighting)

• Shooting into a light source = Shooting into a light source causes a silhouette

Button to adjust = Backlight button or add light to the front


• Where do you want your light source?
 Light should always be behind the camera


• On what object should you focus the camera?
The nose




• No tripod= bad




• Date and Time= This is permanently recorded on your tape




• What's the difference between SP/EP? Standard play and Extended play, going to ep will allow you to record more in lower quality. Always shoot in SP


• Camera shoots in SP, higher quality


• Pre-Roll- 2-3 seconds before you start your interview


• Post-Roll- 2-3 seconds after interview keep recordeing so we dont cut off what they say and have room to edit




CAMERA SHOTS:


***BACKGROUND: Dynamic=has some depth, not plain. Interviewee is at least 6-8 feet from wall, interviewee is the main focus


• 1 Shot= middle of the chest to the head, centered in the frame


• 1 Shot with graphic=middle of chest to head but panned to the side so you can see the graphic


• 2 Shot= only for anchors when they are interacting


• CU- Close up zoomed in on subject to show detail


• MS- Medium shot, not a close up or a long shot


• LS- Long shot, shows persons whole body


• ECU- Extreme close up, very zoomed in


• Rule of thirds- Imaginary lines to help frame the shot




CAMERA MOVEMENTS:
• Tilt- Up and down, tilt it to follow something in the air




• Pan- From left to right, only when following something side to side




• Zoom- getting closer or farther away from the subject, if somethings moving away or getting closer to you




• Dolly- Physically rolling the camera on wheels


LIGHTS
• Key- The strongest light that does most of the lighting, 45 degree angle




• Fill- Fills in the shadows from the other direction, opposite 45 degree angle from the key light




• Back- Light behind the subject, counteracts the key light




MICROPHONES:
• Unidirectional- Taking sound from one direction
• Omnidirectional- Taking sound from all directions, built into camera
• Cardiod- Heart shaped, taking sound from front and a little from the sides
• Lav/Lapel Microphone- Can clip onto shirt
• Boom Microphone- Microphone on long pole, unidirectional

Peer editing

I edited Bree Christens story we did it on Microsoft word and emailed them

Edited Devins story on microsoft word then emailed it to them.

Script Rough Draft

Microsoft and Bungie have once again created a huge hit in the gaming world. Halo Reach has received outstanding reviews by its loyal fans. The ratings of Halo Reach over other Halo Games have sky rocketed for many reasons.

What makes this game so popular you might ask?

Kahlil Jordan responded "What makes Halo reach so popular is the online competition new game types and new weapons."

The new weapons include the Needle Rifle, Plasma Launcher, Target Locator and others. Along with the new weapons are the new game types which include Rocketfight a mode that allows players to face the Covenant assault with only a select group of friends. Forge the multi player map and object editor introduced in Halo 3, has been enhanced

The high level of graphics detail action-packed game play and wide variety of customization have also impacted this games high rating. Deeper customization options allow players to modify game type, skulls, match duration and much more.

Still hesitant about spending your money on this game?

Justin Ku a loyal Halo player says "This game is very fun and takes a lot more skill than Modern Warfare 2"

Many students agree that it's worth the money try it out yourself you’re guaranteed a fantastic gaming experience

Interview Questions

Kahlil Jordan:
1. What makes Halo Reach such a popular game?
What makes Halo reach so popular isthe online Competition, new game types and new weapons

2. What part of the game do you like the most?
The doubles arena & hot its broken up into divisions

3. What makes Halo Reach better than the other Halo games?
Its a mix of call of duty and halo

Justin Ku:
1. What makes you prefer to play Halo Reach rather than Modern Warfare 2
Because all my friends play halo reach

2. Why should someone buy Halo Reach?
This game is very fun and takes a lot more skill than Modern Warfare 2

3. How many hours in a day do you spend playing Halo Reach?
About 3 hours

Brandon
1. How long will you be able to play it before you get sick of it?
About 2 Months, anything gets boring if you play it to much though

2. Do you think that Call of Duty black ops will be as big as Halo Reach, explain.
Yes because they have added more game modes and achievements

3. Whats your overall rating of Halo Reach 5 being the best, explain.
A 4, because its really fun but they still have a lot to add to the game like more game types

Story topic (Halo Reach)

Students obbsessed with Halo Reach